What Is Heroes and Helpers®?
The Heroes and Helpers® program allows customers to send Trail's End® popcorn and snacks to:
Military personnel
First responders
Food banks and community organizations
When someone donates through Heroes and Helpers®, they are still supporting Scouts just like with any other product purchase.
The only difference:
Instead of shipping the product to the purchaser, Trail's End® ships it directly to a charitable organization to benefit the community.
How Does a Scout Record a Heroes and Helpers® Sale?
Scouts can record Heroes and Helpers® sales in the Trail's End App® to earn credit and rewards for every sale.
Bonus: Scouts earn an additional 1 reward point for every $1 of Heroes and Helpers® sold.
Step-by-Step Instructions in the App
Tap the Make a Sale button in the Trail's End App®.
Tap Add Heroes and Helpers.
Enter the sale amount.
You can use preset buttons for common amounts.
Tap Add Amount once the correct amount is entered.
Add any additional products to the cart (if applicable).
Tap the Cart button.
Select a payment method:
Card – Used to process a credit card payment. If your device is compatible, you can use Tap to Pay. Alternatively, you can use a Square reader or enter the card manually. (Tap to Pay and Bluetooth Square readers support Apple Pay, Google Pay, contactless, and chip cards).
Customer Device – Share a cart link or QR code for the customer to check out on their own device. Be sure the customer shows you the approval screen at the end of the transaction.
Cash – Track a cash payment.
Complete the payment.
On the confirmation screen, send a receipt via text or email.
Choose New Sale or Back to Dashboard.
Note: To change or remove a Heroes and Helpers amount, tap Edit in the cart.
Do Scouts Receive Sales Credit and Trail's End Rewards® for Heroes and Helpers®?
Yes. Scouts earn both sales credit and reward points for Heroes and Helpers® sales.
Reward Points
1 bonus point per $1 for Heroes and Helpers®
Unit Commission
Units earn the same commission on Heroes and Helpers® sales as they do on any other product.
Why Heroes and Helpers® Matters
Heroes and Helpers® is a powerful way to:
Support local Scouts
Give back to military personnel, first responders, and families in need
Offer customers a meaningful way to contribute, even if they don't want popcorn themselves
Are Heroes and Helpers® Purchases Tax Deductible?
We recommend consulting your tax professional for guidance on the tax deductibility of Heroes and Helpers® purchases.
Here are some helpful details:
Approximately 70% of each purchase supports local Scouts.
This 70% is divided between the unit and the Council (the exact split varies by Council).
The remaining 30% covers the cost of the popcorn and snacks shipped to charitable organizations.