What is the Trail's End® Storefront VIP Program?
It is a program to help high performing returning units hit their goals as effectively as possible through Trail's End Storefronts.
What does that actually mean?
Trail’s End® VIP Program units get increasingly hands on assistance with storefront selection and assignment.
Who Qualifies
Qualification is based on prior year sales. For 2026, we've expanded the Strorefront VIP program to include three tiers beginning with units who have sold $10K:
Tier | 2025 Sales | Assignments |
Gold | > $60K+ | 1-on-1 meeting with storefront team to plan storefront schedule |
Silver | $30-60K | 100% of hours preassigned using storefront auto assignment algorithm |
Bronze | $10-30K | 50% of hours preassigned using storefront auto-assignment algorithm |
Reserved Hours Overview
~1,000,000 total hours across 7,000+ locations
~295,000 hours pre-assigned to VIP units
~725,000 hours available to all units for manual reservations
VIP Timeline
Auto Assignment: About two days prior to manual selection opening (will happen on a Monday). The exact date can be found in the Leader Portal - Program Overview
Storefront Claiming opens: about two weeks prior to the first unit order close date
The specific dates for your unit can be found on your Program Overview tab.