What is the Trail's End® Storefront VIP Program?
It is a program to help high performing returning units hit their goals as effectively as possible through Trail's End Storefronts.
What does that actually mean?
Trail’s End® VIP Program units receive increasing levels of pre-assigned storefronts.
Who Qualifies
Qualification is based on prior year sales. For 2026, we've expanded the Strorefront VIP program to include three tiers beginning with units who have sold $10K:
Tier | 2025 Sales | Assignments |
Gold | > $60K+ | 1-on-1 meeting with storefront team to plan storefront schedule |
Silver | $30-60K | 100% of hours preassigned using storefront auto assignment algorithm |
Bronze | $10-30K | 50% of hours preassigned using storefront auto-assignment algorithm |
Reserved Hours Overview
~1,000,000 total hours across 7,000+ locations
~295,000 hours pre-assigned to VIP units
~725,000 hours available to all units for manual reservations
VIP Timeline
You can find the specific dates for your unit on your Program Overview tab.
The general timeline, starting about 2 weeks before your first unit order close date, is as follows:
Monday: Auto Assignment by 5pm local time.
Tuesday: Storefront Reservations available for preview
Tuesday: Reservation budget appears
Wednesday: Manual Storefront Claiming opens at 7pm local time (with the exception of Hawaii, which is 4pm local time).
Note: Local Councils may run their own recognition programs or initiatives that are separate from Trail's End VIP tiers. For example, some Councils may have a "Platinum" program, which is specific to their operations and timelines. These programs are not part of Trail’s End’s system and may have different criteria or benefits.