What Is Heroes and Helpers™?
The Heroes and Helpers program allows customers to send Trail’s End popcorn and snacks to:
Military personnel
First responders
Food banks and community organizations
When someone donates through Heroes and Helpers, they are still supporting Scouts just like with any other product purchase.
The only difference:
Instead of shipping the product to the purchaser, Trail’s End ships it directly to a charitable organization to benefit the community.
Are Heroes and Helpers™ Purchases Tax Deductible?
We recommend consulting your tax professional for guidance on the tax deductibility of Heroes and Helpers purchases.
Here are some helpful details:
Approximately 70% of each purchase supports local Scouts.
This 70% is divided between the unit and the Council (the exact split varies by Council).
The remaining 30% covers the cost of the popcorn and snacks shipped to charitable organizations.
How Does a Scout Record a Heroes and Helpers™ Sale?
Heroes and Helpers sales can be recorded in the Trail’s End App so Scouts earn credit and rewards for every sale.
Bonus: Scouts earn an additional 0.5 reward points for every $1 of Heroes and Helpers sold.
Step-by-Step Instructions in the App
Tap the Make a Sale button in the Trail’s End app.
Tap Add Heroes & Helpers.
Enter the sale amount.
You can use preset buttons for common amounts.
Tap Add Amount once the correct amount is entered.
Add any additional products to the cart (if applicable).
Tap the Cart button.
Select a payment method:
Card
Process credit card payments using Tap to Pay, a Square reader, or manual card entry.
Tap to Pay and Square readers support Apple Pay, Google Pay, contactless cards, and digital wallets.
Customer Device
Share a checkout link via text or QR code.
Customers can pay using Apple Pay, Google Pay, Cash App Pay, or a credit card.
Cash
Collect cash from the customer and record the sale.
Complete the payment.
On the confirmation screen, send a receipt via text or email.
Choose New Sale or Back to Dashboard.
Note: To change or remove a Heroes & Helpers amount, tap Edit in the cart.
Do Scouts Receive Sales Credit and Rewards for Heroes and Helpers™?
Yes. Scouts earn both sales credit and reward points for Heroes and Helpers sales.
Reward Points
Card payments: 1.75 points per dollar
Cash payments: 1.5 points per dollar
Unit Commission
Units earn the same commission on Heroes and Helpers sales as they do on any other product.
Why Heroes and Helpers Matters
Heroes and Helpers is a powerful way to:
Support local Scouts
Give back to military personnel, first responders, and families in need
Offer customers a meaningful way to contribute, even if they don’t want popcorn themselves